โ€œWhen AI makes mistakes, the right apology can transform broken trust into even stronger human-machine relationships

Can Agents Say Sorry? | Trust Research

"I'm Sorry" - Can Agents Rebuild Trust?

Exploring how automated apologies impact human trust in AI and autonomous systems

The Experiment

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Real Humans

Testing with authentic human participants in controlled research environments.

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Robot Mistakes

Analyzing various error scenarios and their impact on trust.

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Disasters

Studying response to critical error situations.

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Virtual Reality

Immersive testing environment for realistic interactions.

Research Process

FIRST: We Measured the Risk

Comprehensive assessment of risk levels and their perception in human-robot interactions.

THEN: We Tested Types of Apologies

Exploring various apology strategies and their effectiveness in rebuilding trust.

NEXT: We Measured Different Trust Metrics

Examining response time, engagement level, and other key trust indicators.

FINALLY: We Created Guidelines

Developing a framework for effective agent apologies based on empirical data.

Key Findings

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High Risk or Low Risk? Doesn't Matter

Risk level showed no significant impact on trust recovery.

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Something Else Is at Play

Delivery method appears more important than risk level. Maybe the way robots deliver the apology?

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Personalization Matters

Apologies that acknowledge specific user concerns showed 43% higher trust restoration rates.

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Timing Is Critical

Immediate apologies were 2.7x more effective than delayed responses in rebuilding trust.

Research Publications

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ICSR 2024

Presented and Published (In Print)

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ICHMS 2025

Will Present (In Print)

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Journal of Trust in Automation

Submitted (Under Review)

Practical Applications

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Rescue Robots

Implementing trust-rebuilding protocols for critical emergency response scenarios.

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Healthcare Robots

Developing trust-recovery mechanisms for assistive care scenarios.

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Customer Service AI

Designing effective apology frameworks for service failures.

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Virtual Agents in VR

Creating immersive trust repair interactions in virtual reality environments.

ยฉ 2025 Human-Agent Interaction Research Lab

This research was supported by the National Science Foundation Grant #AI-TR-24891

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