“When AI makes mistakes, the right apology can transform broken trust into even stronger human-machine relationships

Can Agents Say Sorry? | Trust Research

"I'm Sorry" - Can Agents Rebuild Trust?

Exploring how automated apologies impact human trust in AI and autonomous systems

The Experiment

👥

Real Humans

Testing with authentic human participants in controlled research environments.

🤖

Robot Mistakes

Analyzing various error scenarios and their impact on trust.

⚠️

Disasters

Studying response to critical error situations.

🎮

Virtual Reality

Immersive testing environment for realistic interactions.

Research Process

FIRST: We Measured the Risk

Comprehensive assessment of risk levels and their perception in human-robot interactions.

THEN: We Tested Types of Apologies

Exploring various apology strategies and their effectiveness in rebuilding trust.

NEXT: We Measured Different Trust Metrics

Examining response time, engagement level, and other key trust indicators.

FINALLY: We Created Guidelines

Developing a framework for effective agent apologies based on empirical data.

Key Findings

High Risk or Low Risk? Doesn't Matter

Risk level showed no significant impact on trust recovery.

💡

Something Else Is at Play

Delivery method appears more important than risk level. Maybe the way robots deliver the apology?

🔍

Personalization Matters

Apologies that acknowledge specific user concerns showed 43% higher trust restoration rates.

⏱️

Timing Is Critical

Immediate apologies were 2.7x more effective than delayed responses in rebuilding trust.

Research Publications

📊

ICSR 2024

Presented and Published (In Print)

📅

ICHMS 2025

Will Present (In Print)

📚

Journal of Trust in Automation

Submitted (Under Review)

Practical Applications

🦺

Rescue Robots

Implementing trust-rebuilding protocols for critical emergency response scenarios.

🏥

Healthcare Robots

Developing trust-recovery mechanisms for assistive care scenarios.

🏢

Customer Service AI

Designing effective apology frameworks for service failures.

🥽

Virtual Agents in VR

Creating immersive trust repair interactions in virtual reality environments.

© 2025 Human-Agent Interaction Research Lab

This research was supported by the National Science Foundation Grant #AI-TR-24891

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